Here you will find galleries full of my marketing/design work including posters, production photos, promo videos, links to websites I've designed, social media I've curated, and everything in between:
Marketing has been a passion of mine since I figured out how to use PowerPoint when I was five. I used to make posters to hang around the house, design my own shirts, hold photo-shoots for the fake tabloid used in our insanely elaborate game of house--let's just say it's not surprising that I ended up taking it up as a profession.
Marketing plays a pivotal role in inviting audiences to be an active part of the artistic community. Unless they are season ticket holders or regular patrons of the arts, they are not aware of the incredible productions constantly going on around them. That is why I am so passionate about providing local companies a resource for quality marketing. Some people may see it as an unnecessary expenditure, but I've seen how it can take companies to the next level.
During my time at Stephens College, I took on the role of Public Relations Manager on the Warehouse Board (our student-operated theatre company on campus) where I developed our new brand, designed our website, managed social media, designed posters and other marketing material (programs, marketing slides, etc.), filmed and edited promo videos, took production photos, developed paperwork for sponsorships, and redecorated/organized our lobby space. Not only did our audiences grow, but they were excited to be a part of this new community we had built. People were sharing our stuff online, they were buying t-shirts, they wanted people to know that theatre is alive and they were there to see it happen.
That is why my department asked me to take on other smaller marketing tasks for special events, concerts, and off-the-wall productions. That's why they hired me back the summer after graduation as the Director of Marketing for the Stephens College Summer Theatre Institute (STI), the BFA Summer Intensive for students going into their sophomore year.
That is why I'm back in St. Louis and that is what I want to do for you.